Founded in 1999 by Michael Murphy and Con Hurley, it is regarded as Europe’s premier Dairy Conference. The Positive Farmers group is independent and not aligned with any political or commercial farming organisation. We have consistently promoted the Grass-Rich,. low cost principles, to increase profits and improve lifestyle on dairy farms.

Global Perspective

As an organisation, we are watchful of both domestic and world developments. We have a vast network of experienced, worldwide, high-performing dairy farmers, industry leaders, and scientists providing a valuable resources to help respond to the challenges and changes facing the industry. We anticipate European dairy farmer's challenges over the next 5-10 years and explore how these challenges are effectively managed on top farms.

International Farm Study Tours

Our International Farm Tours are a fantastic opportunity to expose yourself to the world's top performing and knowledgeable dairy farmers. The Farm Study Tours led by Michael Murphy are described as both a business and a life-changing experience. The lessons learnt can create a lifetime platform for success in your farming business.

Our Influence

In 2015 Con Hurley and Michael Murphy undertook a strategic review of the Dairy Industry, its challenges and opportunities. This report was presented to the joint committee of The Department of Agriculture. (2025 AGRI FOOD STRATEGY COMMITTEE) It is widely regarded as a blueprint for the Dairy Industry.
Range in Production Costs & Percentage Grazed Grass Grass Poor Grass Rich • More Capital • More Complexity • More Work • More Stress • More Risk • Less Profit • Less Free Time • Less Wealth Creation 45 40 35 30 25 20 15 10 5 0 GRASS RICH OR GRASS POOR? 100 90 80 70 60 50 40 30 20 10 0
Any time you introduce a Machine between a Cow and her Feed you introduce Costs.
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Range in Production Costs & Percentage Grazed Grass Grass Poor Grass Rich • More Capital • More Complexity • More Work • More Stress • More Risk • Less Profit • Less Free Time • Less Wealth Creation 45 40 35 30 25 20 15 10 5 0 GRASS RICH OR GRASS POOR? 100 90 80 70 60 50 40 30 20 10 0
Founded in 1999 by Michael Murphy and Con Hurley, it is regarded as Europe’s premier Dairy Conference. The Positive Farmers group is independent and not aligned with any political or commercial farming organisation. We have consistently promoted the Grass-Rich,. low cost principles, to increase profits and improve lifestyle on dairy farms.

Our Influence

In 2015 Con Hurley and Michael Murphy undertook a strategic review of the Dairy Industry, its challenges and opportunities. This report was presented to the joint committee of The Department of Agriculture. (2025 AGRI FOOD STRATEGY COMMITTEE) It is widely regarded as a blueprint for the Dairy Industry.

Our Influence

In 2015 Con Hurley and Michael Murphy undertook a strategic review of the Dairy Industry, its challenges and opportunities. This report was presented to the joint committee of The Department of Agriculture. (2025 AGRI FOOD STRATEGY COMMITTEE) It is widely regarded as a blueprint for the Dairy Industry.
Select to Read Select to Read
Better Farming - Better Business - Better Lifestyle
Founded in 1999 by Michael Murphy and Con Hurley, it is regarded as Europe’s premier Dairy Conference. The Positive Farmers group is independent and not aligned with any political or commercial farming organisation. We have consistently promoted the Grass-Rich,. low cost principles, to increase profits and improve lifestyle on dairy farms.
Range in Production Costs & Percentage Grazed Grass Grass Poor Grass Rich • More Capital • More Complexity • More Work • More Stress • More Risk • Less Profit • Less Free Time • Less Wealth Creation 45 40 35 30 25 20 15 10 5 0 GRASS RICH OR GRASS POOR? 100 90 80 70 60 50 40 30 20 10 0

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