Founded in 1999 by Michael Murphy and Con Hurley, it is regarded as Europe’s premier Dairy Conference.
The Positive Farmers group is independent and not aligned with any political or commercial farming
We have consistently promoted the Grass-Rich,. low cost principles, to increase profits and improve
lifestyle on dairy farms.
As an organisation, we are watchful of both domestic
and world developments.
We have a vast network of experienced, worldwide,
high-performing dairy farmers, industry leaders, and
scientists providing a valuable resources to help
respond to the challenges and changes facing the
We anticipate European dairy farmer's challenges
over the next 5-10 years and explore how these
challenges are effectively managed on top farms.
International Farm Study Tours
Our International Farm Tours are a
fantastic opportunity to expose yourself
to the world's top performing and
knowledgeable dairy farmers.
The Farm Study Tours led by Michael
Murphy are described as both a
business and a life-changing
experience. The lessons learnt can
create a lifetime platform for success
in your farming business.
We are dedicated to helping Dairy Farmers build a profitable farming business with a high quality of life.
In 2015 Con Hurley and Michael Murphy undertook a strategic
review of the Dairy Industry, its challenges and opportunities.
This report was presented to the joint committee of The
Department of Agriculture. (2025 AGRI FOOD STRATEGY
It is widely regarded as a blueprint for the Dairy Industry.
Always walk through life as if you have something
new to learn and you will